12/11/2023 0 Comments Grammarly officeThe study of 301 technology decision-makers in North America and the UK underscores that businesses deploying the technology early and with a wall-to-wall strategy will gain a competitive edge. Carefully executing a company-wide strategy with holistic solutions is essential to achieve transformation through generative AI-and avoid long-term risks.” “Those who fail to recognize or underestimate the value of the technology will fall behind, but businesses need to know how to operationalize it at scale. “If you’re a business leader, adopting generative AI is not optional-your teams and competitors already are,” said Matt Rosenberg, Grammarly’s Chief Revenue Officer and Head of Grammarly Business. That leaves them vulnerable to security threats and technical consolidation challenges from disjointed and ungoverned use of generative AI-putting their business, customers, and employees at risk and jeopardizing their ability to realize the technology’s benefits down the line. Still, companies lag behind employees on adoption, and only 45% have an enterprise-wide strategy to ensure secure, aligned deployment across the entire organization. The study finds organizations are turning to the technology to address challenges like improving writing quality (47%), increasing revenue (46%), and speeding up execution (42%)-and 43% are moving more quickly than in the past with other innovations. The study, “ Maximizing Business Potential with Generative AI: The Path to Transformation,” commissioned by Grammarly Business, shows that despite recognizing the business benefits, companies are taking a haphazard approach to addressing generative AI-opening them up to security risks and putting them at a competitive disadvantage.īusinesses are rushing to deploy generative AI to drive transformation. SAN FRANCISCO-( BUSINESS WIRE)- Grammarly, the company delivering AI communication assistance to over 50,000 teams and 30 million people daily, today released research conducted by Forrester Consulting that reveals most companies still don’t have a clear strategy to deploy generative AI within their organizations at scale.
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